This might reveal less obvious seasonal changes like searches on twin sheets and comforters that spike before college dorm move-in. With all of those details, you can find any hidden patterns surrounding the keyword you're searching. It compiles data on those searches by date, time of day, location, and platform like YouTube or Google Shopping. Google Trends works by tracking real-time searches on Google across the globe. If you feel like you're hearing about Bermuda grass at every turn, find out if that's because it's overseeding time where you live or if it's possibly tied to something more widespread. Since popularity might be different from place to place, you can also follow the trends in a region, in a country, or worldwide. This is measured through a term's search volume. Google Trends is a free tool that tracks a search term's popularity over time. In this article, we'll show you 10 unique ways to use Google Trends to boost your SEO and get more traffic to your website. Google Trends provides valuable insights into search demand and the market, which can help website owners and marketers create more effective SEO campaigns. It offers a creative way to look at those insights. You have keyword metrics to learn, competitor habits to study, and your audience's changing interests to consider.
We believe that good keyword research comes from many different angles.